Angry Birds franchise has been a big hit ever since hitting the iPhone market, with nearly 1.2 billion hours of usuage in just the US and 30 million T-Shirts sold. Could their next big hit be an Angry Birds brand cook book?
Peter Vesterbacka, Rovio’s head of marketing and business development, announced the book at the Open Mobile Summit in London. Vesterbacka said Rovio’s Angry Birds cookbook will be targeted at families and include mostly egg-based recipes. The title will be self-published and likely distributed by Amazon, Apple and Barnes & Noble, with Rovio banking 90% of all sales of their ebook app.
Few details are known about the cookbook except that it will be egg-based recipes. The company would ultimately like to be as viewed as an entertainment brand, and it may even make a movie someday, Vesterbacka added.
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